Part of the small but mighty creative team for this fast-growing Multi-State Operational (MSO) cannabis company. In constant collaboration with the company’s Brand Director and Art Director to conceptualize and execute creative content that will live on digital platforms, in stores, and with affiliated wholesale partners. Full retail and product launch campaigns are a major focus for the team and some campaigns have been recognized online by Forbes and Adweek. Because Ayr is an MSO, State-specific regulations must be considered for each project, and deliverables are adjusted accordingly. This is especially relevant for product launches and secondary product drops where attention to detail is key. Some additional tasks include versioning campaign concepts, adjusting and resizing existing content, and uploading completed projects to the DAM for record-keeping.