After receiving the project brief, my collaborator and I hit the books—and by books I mean Google—to do a bit of research. We looked into various non-profits and environmental organizations to get a better understanding of the Social Impact market. In this proposal we break down the “competition” and create a detailed mood board that would later help inspire the rest of the campaign.
After a lot of research and even more trial and error, we nailed down the core brand elements for our campaign. This guide breaks down the basics of Clean Water Initiative’s branding.Click for Brand Details
At the end of the project, we were left with a campaign we were extremely proud of. Take a peak at the Process Notebook to learn about our journey to the final product.Learn about the Process